Hermès is making holiday airline travel a little more luxe, even for
those us of who don't have business class tickets. The beloved French
heritage brand has set up a pop-up shop in the newly renovated retail
lounge in JFK’s Terminal 4. For ticketed passengers looking for a last
minute flight accessory like a classic scarf or souvenir scent, the
limited-time store will last through the end of November. Capitalizing
on the 18 million travelers that catch flights in the terminal each
year, Hermès temporarily joins the more permanent retailers in the area,
including Hugo Boss, Swarovski, Tumi, and Kiehl’s.
Modeled after the flagship Paris location, the shop is offering
candles and cleansing gels in a variety of fragrances, as well as the
brand’s classic perfumes, like Eau des Merveilles and Jour d`Hermès.
This isn’t the first time Hermès
has built innovative pop up shops. In the fall of 2013, the luxury
brand built a month-long scarf-centric pop-up near New York’s Columbus
Circle that was built to look like a classic Manhattan diner.
Hermès joins Chanel in its love for airports. Paris Fashion Week featured a Chanel Airlines
terminal from the mind of Karl Lagerfeld. It's all the reason we need
to step up our sartorial game when we head down a different kind of
runway.
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