Friday, December 25, 2015

NPR - National Public Radio - covers the Hermes Birkin bag

There are people with Birkin bags and there are the rest of us. Today on the show: the elaborate, upside-down strategy that has kept a $60,000 purse the "it" bag for 30 years.

Wednesday, December 9, 2015

Hermes triples size of Moscow's Red Square store

(Reuters) - French luxury goods maker Hermes will reopen one of its two Moscow shops on Thursday after tripling its selling space in a gesture of long-term confidence in the market.
Hermes first opened the shop in Russia's landmark GUM shopping center on the Red Square in December 2007.
The original store occupied around 250 square meters but after expansion and relocation within GUM, the shop's selling space has risen to 740 square meters and it now offers clothing, accessories, watches and jewelry, perfumes, and home collections on three levels.
The store, now the company's second-biggest in Europe, will open at a time when Russia's economy has experienced a sharp downturn.
The company's chief executive officer Axel Dumas said the investment was taken for the long-term.
Nicolas Vlieghe, Hermes Russia Managing Director, told Reuters the company's Russian sales were rising without providing details.
Hermes took direct control of its Russian stores in 2011 from a local retail partner, having opened two stores in the capital city of Moscow in 2000 and 2007.

A Hermes sign is seen on one of their Paris stores

Monday, December 7, 2015

Bringing Home the Birkin - Book #2 ............TELL ME ABOUT IT!

Currently working on what might become Bringing Home the Birkin, Again.
If you have any insider information, something worth sharing about Hermes, Birkin bags, or anything juicy please post a comment or send me an email...I'd LOVE to hear from you.  Thanks!

Thursday, December 3, 2015

Tuesday, December 1, 2015

Reading the label right

Reality stars have ruined the Birkin

No bag has held as firm or as long a grasp on “It” status as the Hermès Birkin, thanks to rumors of a decade-long waitlist and a line of celebrity fans, like Kim Kardashian — who has upwards of 20 of the boxy, structured totes, including one that daughter North West painted on — and “Real Housewives” like Kyle Richards.
But over the years, the style set has grown sour on the once-coveted item.
These days, anyone with a Wi-Fi connection and five figures to spare can score a Birkin at resale sites like The once-impossible-to-buy find is even available at Hermès’ own stores, if you know how to ask — circumventing the so-called “waitlist.”
Although the Birkin was officially born in 1984, stories of the waitlist didn’t begin popping up until the ’90s, and demand went into overdrive after it was prominently featured on a 2001 episode of “Sex and the City.” The supposed waitlist reached a fever pitch in 2006, with news outlets reporting it had reached 10 years.
“The waitlist is a total myth,” scoffs Michael Tonello, author of “Bringing Home the Birkin,” which detailed his experience procuring Birkins to resell at a markup between 30 and 50 percent.
The secret, he says, is buying a lot of other merchandise first, then asking for the bag as a reward of sorts. It’s this strategy, he said, that allowed him to purchase millions of dollars of Birkins over the years to resell.
Meanwhile, although the bag is still selling, the fashion elites are snubbing it in favor of more limited-edition designer offerings — like Chanel’s $2,400 “hula hoop” bag, which came down the runway in 2012 and is now being resold at a 40 percent markup, according to Fanny Moizant, co-founder of the online reseller Vestiaire Collective.
And earlier this year, Mansur Gavriel’s popular leather totes and bucket bags, ranging in price from $525 to $1,195, spurred waitlists in stores from Barneys to Steven Alan.
“[Before], people would only see [a Birkin] in a magazine, or a global celebrity like Sharon Stone carrying one,” says Tonello. “Now every woman in New Jersey is carrying a Birkin.”

By Leah Bourne

photos from top: Kim Kardashian (from left), Sofia Vergara and Khloe Kardashian all tote around their Birkin bags.

Irina Shayk hails a cab in NYC, Birkin bag at the ready.

Bethenny Frankel sports her Birkin around town.


NBC-TV/Today Show
Summer Reading Round-Up

Bringing Home the Birkin
top 10 summer reads!




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Bag Man