Marc Jacobs, Sofia Coppola and others had donated Birkins to be customized by Koons, and when Campbell spontaneously offered hers at the Four Seasons-hosted event, auctioneer Simon de Pury announced Koons was “up to the challenge.”
It sold for $175,000 to Laurence Graff.
Larry Gagosian bought a bag that had belonged to Almine Rech for $275,000.
A Koons sculpture went for $4 million and will be displayed all week in the Seagram Building lobby.
Mary J. Blige performed at the Project Perpetual event to benefit the UN Foundation’s Shot@Life campaign for guests including Drew Barrymore.