Hermes U.S. CEO Robert Chavez Still Pulling the Croc Over His Customers Eyes

Hermès US CEO: Brand will remain family-owned for next 20 years

“In the fast Internet age that we live in, luxury clients cannot be fooled,” said Robert Chavez, president/CEO of Hermès of Paris Inc. “If you are trying to deliver a message to them, it has to be authentic or they will not buy or believe in it." -Robert Chavez, CEO Hermès USA

Really, Bob?
Has dementia set it? What about all those years with the bogus Birkin Waiting List!


“Our clients believe in Hermès’ authenticity,” he said. “That’s what keeps our clients coming back again and again, but it also is bringing people into the house, and to the craftsmanship, in a world that moves so fast.”- Robert Chavez, CEO Hermès USA

Again, really?  Hermès leads their customers to believe that every Hermès bag is entirely hand-stitched, using that old-world saddle-stitching technique.  You know as well as I do that this is simply not the case. The vast majority of Hermès bags use machine stitching. Many Hermès bags are not even made by Hermès craftsmen.
Sounds to me like Bob thinks he could sell snow to Sarah Palin (or her Russian neighbors).
Some of us know better.

 

http://www.luxurydaily.com/hermes-ceo-brand-will-remain-family-owned-for-next-20-years/