Wearable tech
has been lingering in the fashion lexicon for a couple of years now,
but few new launches have made it past the hype stage and into our
wardrobes (RIP Google glasses). “Techcessories” just don’t sound very
sexy, do they?
The Apple watch is one of the few wearables to woo the fashion
industry, thanks in part, to it's clever hook up with brands like Hermès
and Vogue; Apple whisked Anna Wintour and a select number of key
fashion editors — including Telegraph Fashion Director, Lisa Armstrong — to
the exclusive September 9 product launch in San Francisco, at a pivotal
point during the spring/summer 2015 New York Fashion Week shows.
Intrigue grew as watch-bearing selfies flooded our Instagram
stream from key sartorial influencers from Karl Lagerfeld to Beyoncé,
who were quick to show off their 18-carat yellow gold (naturally)
versions of their Apple arm candy. Meanwhile French designer Azzedine
Alaia hosted a dinner in Paris in the watch's honour.
Beautiful design has always been a
hallmark of the Apple brand, so teaming up with a luxury label that
knows a thing or two about creating wait-list-worthy leather goods was a
clever move. Apple granted the French heritage house free reign
to rebrand the face of the watch, and design three strap options
(including a single loop strap from £270, a double loop strap from
£420 and a wider cuff priced at £670) in its signature
equine-style leather and brand colours Fauve (tan), Noir and Capucine
(red).
First launched last October, the Hermès Apple Watch is keeping up
with Spring trends by adding four bright new colourways to its
repertoire: the classic Hermès Bleu Paon (green), Bleu Saphir (blue),
Blanc (white) and Feu (orange) all go on sale on April 19.
This year, the agenda-setting theme
of the Met gallery's costume institute exhibition is: “Manus x Machina:
Fashion in an Age of Technology." Does this hint that the smart watch is
set to become the new 'it' bag?
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