Wednesday, January 6, 2016

Use This Simple Trick to Finally Own a Precious Birkin Bag

It takes a lot of work to own a Birkin bag. The starting price is around $12,000 and it can cost all the way up to $150,000. But the price isn't the only barrier to entry for the iconic bag. It's actually pretty hard to simply find one for sale. Hermès stores rarely display the bag, and when asked about purchasing one, sales associates admit they are sold out or offer up a multiyear waiting list.
So what does it really take to buy a Birkin? Radio program Planet Money recently did an investigation into purchasing the iconic design, and the results were surprising.
The real secret to snagging the bag is actually about what you do before you try to buy it. Reporter Stacey Vanek Smith followed a successful customer, named Michael, who dropped a lot of money on Hermès products before a saleswoman brought out the hallowed bag. "She came out with a big orange box — a Birkin bag. And she let him buy it for $20,000," Stacey explained. "Michael had accidentally cracked the code — buying a bunch of really expensive stuff at the Hermès store first, then casually ask for a bag, and you'll get one."
The Birkin is meant to signify true luxury, so it's only fitting that the brand wants customers to build a true understanding of and relationship with the brand first. Listen to the full podcast to hear the entire intriguing story yourself.


http://www.popsugar.com/fashion/How-Buy-Hermes-Birkin-Bag-39667500#photo-39667500

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REVIEWS

NBC-TV/Today Show
Summer Reading Round-Up


Bringing Home the Birkin
top 10 summer reads!

WATCH THE VIDEO:
http://www.msnbc.msn.com/id/21134540/vp/24775399#24775399

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NEW YORK TIMES
SUNDAY BOOK REVIEW

May 18, 2008
Bag Man
By CHRISTINE MUHLKE

http://www.nytimes.com/2008/05/18/books/review/Muhlke-t.html?_r=2&scp=1&sq=michael%20tonello&st=cse&oref=slogin&oref=slogin

ONE STOP MEDIA / PRESS SHOP:

CBS / THE EARLY SHOW

http://www.cbsnews.com/video/watch/?id=4044433n

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NEW ENGLAND CABLE NEWS
http://www.necn.com/Boston/Arts-Entertainment/Hes-got-the-book-on-Birkin-bags/1209994267.html

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BOSTON GLOBE

http://www.boston.com/lifestyle/fashion/articles/2008/04/17/bag_man/
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PUBLISHERS WEEKLY


http://www.publishersweekly.com/article/CA6547849.html?q=%22michael+tonello%22
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USA TODAY

http://www.usatoday.com/life/lifestyle/fashion/2008-04-21-birkin-side_N.htm

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