Wednesday, May 29, 2013

The Power of the Hermes brand (and how one woman got her first Kelly bag)

by Barbara Guggenheim

Those among us who enjoy prowling expensive boutiques for the latest designer goods must inevitably ask ourselves (assuming our husbands don't ask us first): Have we lost touch with what really matters in life? Are we fashion victims, enslaved by famous names--in thrall to Gucci, Vuitton, Fendi? To which we unfailingly reply: Nah, not really We are simply discerning. For us, it's the quality of the product that counts, not the name. Can we help it that so many well-made items bear famous labels? But I will admit there is one designer product with a name so hallowed, so downright sacrosanct, that its unimpeachable craftsmanship has, for me, always been of secondary importance to the aura the item confers on its wearer. We're talking Hermes, specifically, the company's iconic handbags. Call me arriviste, frivolous, lacking a value compass. There's just something about those bags. A woman's first Hermes bag is a rite of passage, which may explain why I let mine slip through my fingers. I wasn't ready. I'd recently moved to New York and was doing odd jobs to put myself through grad school. Within the first month, an elderly woman asked my help moving her from a brownstone to an apartment a few blocks away. After three days of hard, dirty work, I waited anxiously for the cash I desperately needed. Instead, the woman handed me a nearly unused Hermes copper-colored alligator Kelly bag. She explained that she had bought it years earlier when she wore couture. Now that she only dressed "ethnic," the bag no longer interested her. Having been brought up outside Philadelphia, with Grace Kelly as the local goddess, I naturally recognized the bag as the style she often wore in photos. To me, it was a symbol of class and refinement. That she could have a "pocketbook" (that's what I called a handbag in those days) named after her was endlessly amazing to me. Still, it just didn't go with my lifestyle either--living in Morningside Heights, eating macaroni at the Columbia cafeteria and wearing tattered jeans. Disappointed but too shy to demand the cash, I trudged home with my "pay". When I described the bag to a friend who worked in an uptown art gallery, she told me how desperately she wanted one. Without hesitation, I insisted she take it. What good was it to me? A few days later, I was caught in a sudden rainstorm. To avoid a drenching, I took the shortcut from 58th to 57th Street through Bergdorf's. As I walked by the Hermes boutique (where Chanel is now), I saw a bag just like the one I'd given away. It had a $3,300 price tag. I almost choked: Two years of tuition. Ten thousand plates of macaroni. Then it got worse. I learned that even used Hermes bags were often sold in collectibles auctions at Sotheby's, where I had a part-time job. My secondhand Kelly could have brought $1,800 or more. After agonizing about it, I called my friend to explain apologetically that I had made a terrible mistake. But before I could say anything, she told me excitedly that Andy Warhol had come into the gallery. He'd seen the bag and complimented her on being chic enough to carry it off with jeans. "Andy Warhol...," she gushed. "Can you imagine?" There was nothing I could say. I didn't have the heart to ask for it back. Now, 25 years later, she still carries that bag--the bitch! A few years later, I had a second chance. This time, it was a gray ostrich Kelly, a gift from an employer. But I blew this one, too. Not sure that pale gray was practical, I returned it to the store for credit. (Three thousand dollars was still a lot of money.) Over the next two years, I stopped by the store from time to time just to look at the bags, but I never saw anything I liked better. Finally I decided I'd been wrong. The gray ostrich was perfect, after all. And I still had the credit. Once I'd made the decision, getting that bag was an emergency. I rushed to the store. Luckily, a gray ostrich Kelly just like the one I had returned was available. (It probably was the same one; there were no waiting lists in those days.) Available, yes, but the price was now $4,200. My finances had improved, but not enough to part with the extra $1,200 it would take just to break even! I slouched from the store, convinced that these damn bags would always be just out of reach. I was wrong, thank goodness. My next encounter with an Hermes bag--and the first that would really be mine--was a worn brown Kelly a gift from a good friend who'd been a famous fashion model in the Sixties. Giants like Norell, Galanos and Gernreich had designed entire collections around her. Fresh out of school when I first met her, I was fortunate enough to work as her personal assistant off and on for three years. I had never met anyone with such unerring chic. She never adopted the latest fads (as I slavishly did). Rather, she stuck with classics. Looking back, I learned everything I know about style from her. All along, I admired her collection of Hermes bags--11 in all, I counted--which had taken her years to assemble. In 1984, she fell ill with cancer, and over the next year she fought death valiantly. Realizing that she was losing the battle, she slowly began to give away her extraordinary things to her friends. I still remember her retired former assistant weeping as my friend draped an ankle-length sable around the poor woman's shoulders. About two months before she died, she called me into her bedroom and sat me down on the bed. She handed me the bag, saying simply, "You're ready for this now." I said the obligatory, "You'll still need it." She laughed, "Not where I'm going." Then she said, "Open it." I did. Inside was her Art Deco diamond bracelet. The bracelet was a breathtaking gift, but I think she was sending me a special message with the brown bag. I was a grown-up--independent (not really), mature (hardly) and in charge of my life (certainly not). Yet, my friend apparently thought so, and the bag made me believe all those things. And believing them was a tiny step toward being them. Because I've worn that bag and repaired it so much, it has become fragile. So I bring it out only on special occasions, when I need a talisman. It's made me try to be like her. Whenever I wear it, I think of her and hope she'd be proud of me. I always thought it would be splendid to be given an Hermes bag by the man you love. Eleven years ago, after years of spending Sundays alone, reading The New York Times and outlining the coming week's work, I finally got married. He's a bright, lovable widower--just the type who might surprise me with "that bag." One morning when we were on vacation in Mexico City, we learned on the news of a sudden and previously unannounced devaluation of the peso. My husband asked what I'd like to do that day. There was no question. At 9:45 a.m., we were outside the local Hermes store, waiting for the door to open at 10. My husband had always found Hermes bags attractive, and he encouraged me. As if in a dream, I heard him saying, "We'll take this one, and that one, and that one, and yes, that copper alligator over there, too." We walked off with five bags--two Birkins and three Kellys--and that's not counting the clutches. It might not be the most romantic Hermes bag story in history, but then, you can't quarrel with 50 percent off! Over the years, my collection of Hermes bags has grown steadily. My husband tells people that my annual budget has a line item for Hermes bags and that the bags have their own insurance rider. He thinks he's joking. It doesn't take much for me to rationalize buying another. I tell myself it's not spending, it's investing. That may be true, although I don't have what the investment bankers call an "exit strategy." I can't imagine ever selling one. Fortunately, I'm not alone with my meshugas about Hermes bags. My friends all have theirs and stories to go with them. One old friend, Marianne, loves their patina. To her, a new bag is crass. She buys vintage ones when she can. When she picked up her last one at a Paris flea market, she was told Catherine Deneuve had owned it. Can you imagine--a pocketbook with provenance? In those rare instances when Marianne buys a new handbag, she rubs it with a concoction of vinegar and I shudder to think what else. Then she leaves it out in the sun to create that worn look she so admires. Another friend, Sara, has a wish list that at one time or another has included everything from South Sea pearls to a JAR ring to a sable coat from a man not her husband. A chain bag-buyer, she never purchases an Hermes bag without placing an order for her next one. Somehow, she's convinced her husband that all those real Hermes bags are just knockoffs, bought for a few dollars from a street vendor on Seventh Avenue. Probably I over-romanticize Hermes bags; I am prone to such things. I've come to consider them like a kind of secret handshake. I'll nod to another woman on the street carrying one, imagining that the bag signifies some memorable time in her life. And if her bag has the patina of wear, I'll conjure up the life she must have led, her accomplishments, her adventures, the men she's loved--all with that special bag at her side. She probably thinks I'm some sort of nut, ogling her handbag. She's not far wrong.

COPYRIGHT 2002 Fairchild Publications, Inc.

$83,000 for a used handbag!

Birkin handbag sells for record 63,800 euros at auction A crocodile-skin Birkin handbag made by luxury goods firm Hermes has sold for a record 63,800 euros ($82,600) at an auction in Paris, auction house Artcurial said on Monday. The bag, manufactured in 2006 and marked by its unusual combination of orange, red and pink colours, was sold at above its estimate of 40,000-50,000 euros at the auction on May 21, Artcurial said. It did not disclose details about the purchaser. The previous record sale price for a Birkin bag was 61,000 euros, during a 2011 auction in Paris. Named after French actress and singer Jane Birkin, the Birkin handbags are one of Hermes's signature designs and have become iconic in the fashion world.

Thursday, January 10, 2013

2013

The book has become as iconic as the bag.

Sunday, October 4, 2009

Bringing Home the Birkin and Barcelona

If you find yourself curious about Barcelona have a look at my other blog...

http://barcelonanative.blogspot.com/

Wednesday, September 23, 2009

Persian Rose tea at NovelTeas in New Jersey

I recently did a book event at NovelTeas in New Jersey. Kim Widener, the owner, gifted me with a large tin of Tay Teas "Persian Rose Tea", which I must say is sublime. So often I find that rose tea ends up tasting like perfume or even like dish detergent. Not this tea...it's a blend of rose petals, black tea and cardamom. I buy fine teas from all over the world and this is without doubt the best rose tea I've ever tasted.
Here's a link to NovelTeas Facebook page:
http://www.facebook.com/pages/Shrewsbury-NJ/NovelTeas/250132300065

Friday, July 11, 2008

NEW YORK TIMES

On the Beach, Under a Tiffany-Blue Sky
By JANET MASLIN

There are two unorthodox things about this summer’s most adorable chick-lit book: It’s a work of nonfiction, and it’s written by a guy. Michael Tonello’s “Bringing Home the Birkin,” the story of one man’s relentless assault on the world’s horsiest luxury-goods label, may break the mold a bit, but it does a fine job of fulfilling this genre’s basic requirements. It’s smart. It’s fizzy. It’s amusingly snarky, with attitude to burn. The genre’s four basic food groups are ambition, romance, travel and partying, and Mr. Tonello dishily delivers (he adores alliteration) them all.

Even better, when its Tiffany-blue dust jacket is removed, “Bringing Home the Birkin” looks as if it’s bound in Hermès crocodile. This is an expert feat of one-upmanship, since the most merchandise-minded beach books are hellbent on putting something either flauntable or edible on their covers.

Trumping the competition’s graphics took ingenuity. After all, the flashiest beach book of the moment, Lauren Weisberger’s “Chasing Harry Winston,” has cover art depicting diamond rings stacked on the super-high spike heel of an inexplicably hairy shoe. (Something very bad appears to have happened to a white pony.) That is the season’s high-water mark for either wretched excess or fabulousness, depending on your point of view. But Mr. Tonello’s antic memoir takes a more interesting view of consumer culture. And it has the rare advantage of being as much fun to read as it is to tote around.

His bright story idea ......But Mr. Tonello found a canny way to capitalize on the cravings that Ms. Weisberger takes seriously. After pluckily deciding to change his life and move to glamorous Barcelona (a fluffy premise if ever there was one), he needed to make a living. And he noticed that Hermès merchandise, though a trifle steep in stores ($295 for a pair of men’s cotton boxers), could be sold for even crazier sums on eBay. He then became obsessed with digging up obscure Hermès items from stores’ old inventory and reselling them to Hermès fanatics. He quickly graduated to Hermès’s showiest products: crocodile Birkin handbags in the $20,000-and-up price range.

His ace in the hole was Hermès’s insistence that buying a Birkin required putting one’s name on a waiting list. Some Hermès stores even told him that the waiting list was closed. So Mr. Tonello, whose book is worthwhile even on the level of business strategy, developed a set of tactics that enabled him to outsmart Hermès salespeople. His irreverence, coupled with the company’s pretension and the overall weirdness of crocodile-handbag addiction, make this book a welcome cure for the usual shop-till-you-drop pathology.

The snobbery, treachery and status seeking that Mr. Tonello describes are, of course, staples of the beach-book world. Penny Vincenzi, an accomplished if long-winded British writer whose style Publishers Weekly has called “chickensian,” has a particular affinity for all of the above. She sets “An Absolute Scandal” in the 1980s and lets it revolve around Lloyd’s of London, though its characters fall into sharply defined socioecomic categories. Told that one character is a “name at Lloyd’s,” another character doesn’t really understand what that means, except that it appears to be “a club for posh, rich people” and “very socially desirable....”

Monday, April 7, 2008

PUBLISHERS WEEKLY REVIEW 4/7/2008

Starred Review. In a funny, whip-smart memoir sure to be a sensation among Vogue and W devotees, erstwhile hair and makeup artist Tonello (now a columnist for HuffingtonPost.com) chronicles a surprising (even to him!) trans-Atlantic move from Provincetown, R.I. to a city he’d fallen in love with on a short trip: Barcelona, where he knows no one and doesn’t speak the language. Tonello’s initial euphoria dissolves when his new job fails to materialize. To stay afloat, Tonello starts selling items on Ebay with startling results: his first, heart-racing success, a year-old $99 Polo scarf he sold for $430 to a Midwesterner (“I guess he really liked plaid”) makes Tonello an instant believer in the resale capabilities of high-end luxury items. Thus his new trade, and his quest for the Birkin, the “it bag” of all time, famous for its impenetrable waiting list (“What do you mean the waiting list is closed? It’s a waiting list. So I can’t wait?”). After many failed attempts, Tonello plans a weekend drive to Madrid in search of the haute couture holy grail; the result is a both a hilarious raid on fashion’s strongholds and a memoir that satisfies like a novel. Fashion die-hards, and many others, will be delighted from beginning to end.

REVIEWS

NBC-TV/Today Show
Summer Reading Round-Up


Bringing Home the Birkin
top 10 summer reads!

WATCH THE VIDEO:
http://www.msnbc.msn.com/id/21134540/vp/24775399#24775399

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NEW YORK TIMES
SUNDAY BOOK REVIEW

May 18, 2008
Bag Man
By CHRISTINE MUHLKE

http://www.nytimes.com/2008/05/18/books/review/Muhlke-t.html?_r=2&scp=1&sq=michael%20tonello&st=cse&oref=slogin&oref=slogin

ONE STOP MEDIA / PRESS SHOP:

CBS / THE EARLY SHOW

http://www.cbsnews.com/video/watch/?id=4044433n

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NEW ENGLAND CABLE NEWS
http://www.necn.com/Boston/Arts-Entertainment/Hes-got-the-book-on-Birkin-bags/1209994267.html

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BOSTON GLOBE

http://www.boston.com/lifestyle/fashion/articles/2008/04/17/bag_man/
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PUBLISHERS WEEKLY


http://www.publishersweekly.com/article/CA6547849.html?q=%22michael+tonello%22
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USA TODAY

http://www.usatoday.com/life/lifestyle/fashion/2008-04-21-birkin-side_N.htm

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