(CNN) It's been described as a piece of "fashion history" by auction house Christie's.
A
matte white Diamond Himalaya Niloticus crocodile diamond Birkin 30 with
18k white gold and diamond hardware, was sold by a private Asian
collector for $300,168 on Monday, making it the most expensive handbag
ever sold.
"The
diamond pieces created by Hermes are exceptional, but none are nearly
as iconic as the Himalaya," Christie's said in a press release prior to
the sale. "It is believed that only one or two of the Diamond Himalayas
are produced each year, globally, making it one of the lowest production
runs for handbags."
The results follow last year's record-breaking $222,000 sale of a fuchsia diamond-studded Hermes Birkin, and further cement the bag's celebrated fashion credentials.
"Its
rarity and exclusivity, the quality of leather and craftsmanship, its
style and the ability to customize," all contribute to making this the
most valuable bag in the world today, according to New York-based
appraiser Helaine Fendelman, of Helaine Fendelman & Associates.
The
fact they are instantly recognizable without a large emblazoned logo
only adds to their appeal, she added, although clever marketing by
Hermes also helps.
"By not telling
ladies how many are manufactured in a year, the idea that these are
scarce makes them more desirable. It is human nature to want what others
cannot get," Fendelman said.
Both
Christie's and Fendelman agree that even the most basic Birkins hold
their price, making them a sound investment as well as an impressive
fashion statement.
"I remember when
I wanted to purchase a Birkin bag at auction for about $7,500 and my
husband thought I had lost my mind," she said. "That same bag today
sells for double that price, at least."
Interest in these aftermarket bags ("second-hand" doesn't have quite the
same ring to it) has grown rapidly, and Christie's now includes an
accessories and handbags section in many of it's major sales around the
world.
While many women used to bid on the bags
for their practicality and style, the promise of increasing value has
become an important consideration.
Winsy
Tsang, head of sales for handbags and accessories at Christie's in Hong
Kong, said the value of these types of auction items generally
increase, and that although Hermes leads the way, handbags from Bulgari,
Chanel and Gucci were also popular as investment pieces.
"They are certainly an increasingly meaningful asset class," Tsang added.
As for Fendelman's Birkin, much to her husband's relief -- and her own, in retrospect -- she missed out on the sale.
"Am
I sorry I didn't purchase the bag? No, not really, because I would be
afraid to use it every day for fear of ruining it," she said.